This project was fun. The sales team needed the Creative department to work on a sales pitch to persuade Yum! to buy into Radancy’s Branded Customer Experience package. This entails career site work, CRM email campaigns, display ads and a host of other creative executions that will bring more candidates to the Yum! family.

We began with creating concepts that would feel as though the creative was part of the Yum! family. We didn’t have much branded material on hand to create these moodboards so in order to make these appear as genuine as possible, we needed to scrape the internet for content. We obtained—from the sales team—some pieces that enabled us to create a rudimentary color palette and were able to extract the fonts from these pieces as well. I love the 50’s atomic aesthetic and for some reason felt this was a good direction to move towards. It was fun, colorful, unique, and disarming.